The purpose of this assignment was to find any company or brand and create a unique selling proposition that would later shape the final poster idea.
I have researched multiple sources on CROCS, what is thieir original slogan and USP and how can I use it to my advantage in order to create something unique.
"Come As You Are" is the slogan that CROCSÂ uses. Their USP is built around various styles and colors that they have, to each their own. This created an idea in my head, what if CROCS are so popular, even astronauts wear them. This is how this poster was made.