For this assignment I had to create (or redesign) a cereal packaging. The packaging had to be connected to a campaign and the social advertisements, which was quite challenging to do. I was struggling to come up with ideas at first. Finally, I have landed on an idea that I found creative enough and workable for the advertisements.
I stopped at "TWIST ME" as the name for my cereal, it is connected to its main idea - a go-to snack that you can just twist and drink. It helps to see cereal from a new perspective - as a snack with various flavours.
I had fun creating the visuals for the packaging and thinking creatively to make my idea come to life!